330: Zoe Chance | Having Ethical Influence On Others In “Influence Is Your Superpower”

How far can influence take you? How can you be influential, while being ethical in the process? Yale Professor of Marketing Zoe Chance shares information on this topic, and is author of the book Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen.

Professor Chance studies and teaches influence, focusing on research-based strategies for helping people lead richer, healthier, happier lives. Her work has been featured in the New York Times, Wall Street Journal, The Economist, Scientific American, and Psychology Today.

Her research findings have been published in top academic journals like Proceedings of the National Academy of Science and in popular media like Harvard Business Review. Professor Chance has spoken in organizations and conferences around the world including TEDx, and her 4 Ps Framework for Behavior Change is the foundation for Google’s global food guidelines, helping 70,000 people make healthier choices every day. Mastering Influence and Persuasion, her MBA elective, is one of the most sought-after courses at Yale School of Management.

Some career highlights prior to her engagement at Yale include managing a $200 million segment of Barbie, developing an executive education leadership program at Harvard, acting on stage and film, and starting a small business. Zoe received her doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College.