We want to up the electricity, and keep the voltage of our activity on a high note. What does it mean to have momentum in scaling, and then losing it after a period of time? What does it take to get to that high level of voltage in the first place? On episode 332, I discuss this topic with University of Chicago Professor John A. List, author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.
Dr. John List is the Homer J. Livingston Professor and Chairman in the Department of Economics at the University of Chicago. He also holds a position as a National Bureau of Economic Research Associate. List is a University Fellow at the Resources for the Future, a Research Fellow at IZA (Institute for the Study of Labor), and an Extramural Fellow at the Department of Economics, Tilburg. List has previously served as a Senior Economist on the President’s Council of Economic Advisors from 2002 to 2004.
List has pioneered field experiments as a methodology for learning about behavioral principles that are shared across different domains. He has published over 150 peer-reviewed research publications, providing insights into charitable giving, public goods provision, and valuation of non-marketed goods and services. His previous book The Why Axis: Hidden Motives and the Undiscovered Economics Behind Everyday Life, co-authored with Uri Gneezy, has been praised by economists as a revolutionary take on behavioral economics because their findings rely on real evidence, not assumptions, about what truly works to change behavior.