{"id":2010,"date":"2022-02-15T18:38:22","date_gmt":"2022-02-16T02:38:22","guid":{"rendered":"http:\/\/www.armenshirvanian.com\/podcast\/?p=2010"},"modified":"2022-02-15T18:38:27","modified_gmt":"2022-02-16T02:38:27","slug":"332-john-a-list-getting-ideas-to-improve-and-scale-in-the-voltage-effect","status":"publish","type":"post","link":"https:\/\/www.armenshirvanian.com\/podcast\/332-john-a-list-getting-ideas-to-improve-and-scale-in-the-voltage-effect\/","title":{"rendered":"332: John A. List | Getting Ideas To Improve And Scale In “The Voltage Effect”"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

We want to up the electricity, and keep the voltage of our activity on a high note. What does it mean to have momentum in scaling, and then losing it after a period of time? What does it take to get to that high level of voltage in the first place? On episode 332, I discuss this topic with University of Chicago Professor John A. List, author of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale<\/em>.<\/p>\n\n\n\n

Dr. John List is the Homer J. Livingston Professor and Chairman in the Department of Economics at the University of Chicago. He also holds a position as a National Bureau of Economic Research Associate. List is a University Fellow at the Resources for the Future, a Research Fellow at IZA (Institute for the Study of Labor), and an Extramural Fellow at the Department of Economics, Tilburg. List has previously served as a Senior Economist on the President\u2019s Council of Economic Advisors from 2002 to 2004.<\/p>\n\n\n\n

List has pioneered field experiments as a methodology for learning about behavioral principles that are shared across different domains. He has published over 150 peer-reviewed research publications, providing insights into charitable giving, public goods provision, and valuation of non-marketed goods and services. His previous book The Why Axis: Hidden Motives and the Undiscovered Economics Behind Everyday Life<\/em>, co-authored with Uri Gneezy, has been praised by economists as a revolutionary take on behavioral economics because their findings rely on real evidence, not assumptions, about what truly works to change behavior.<\/p>\n\n\n\n

\n