{"id":2676,"date":"2023-03-22T07:30:45","date_gmt":"2023-03-22T14:30:45","guid":{"rendered":"http:\/\/www.armenshirvanian.com\/podcast\/?p=2676"},"modified":"2023-03-22T07:30:47","modified_gmt":"2023-03-22T14:30:47","slug":"386-sheena-iyengar-how-to-come-up-with-and-build-on-your-best-ideas-in-think-bigger","status":"publish","type":"post","link":"https:\/\/www.armenshirvanian.com\/podcast\/386-sheena-iyengar-how-to-come-up-with-and-build-on-your-best-ideas-in-think-bigger\/","title":{"rendered":"386: Sheena Iyengar | How To Come Up With And Build On Your Best Ideas In “Think Bigger”"},"content":{"rendered":"\n
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Sheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of\u00a0The Art of Choosing<\/em>\u00a0(2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation. She joins on episode 386, where we discuss her upcoming book Think Bigger<\/em>, which comes out April 11.<\/p>\n\n\n\n

“In Think Bigger<\/em>, Sheena Iyengar\u2014an acclaimed author and expert in the science of choice\u2014answers a timeless question with enormous implications for problems of all kinds across the world: \u201cHow can I get my best ideas?\u201d<\/p>\n\n\n\n

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.\u00a0Think Bigger<\/em>\u00a0offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.<\/p>\n\n\n\n

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